News & Events
The latest press, events, breakthroughs, and industry reports from HOWTIAN
SoPure™ Symposium in Mexico City: A Resounding Success
On August 20, HOWTIAN proudly co-hosted the SoPure Solutions Stevia Symposium in Mexico City with our partner FXM...
HOWTIAN Interviewed in Food Navigator, Bakery & Snacks, and Confectionery News as Brands Seek Solutions to Cocoa Crisis
HOWTIAN’s perspective on the cocoa supply crisis and clean-label reformulation is gaining widespread attention, with...
The Sports Nutrition Blind Spot: Why Detoxification May Be the Next Big Recovery Trend
In the world of performance nutrition, fueling up is only half the equation. Whether it’s elite athletes, gym-goers,...
HOWTIAN Wins Gold for Best Innovative Technology at CPHI China 2025 for PureQQ®
HOWTIAN is honored to announce that PureQQ®, its premium Pyrroloquinoline Quinone (PQQ) ingredient, has received the...
Cocoa Prices Surge Amid Historic Shortage: Food Industry Scrambles for Solutions
The cocoa industry is facing its most dramatic upheaval in decades. Global cocoa prices have skyrocketed past $12,000...
A Smarter Sweetener for Animal Feed: HOWTIAN’s Stevia Extract Delivers Palatability Without Pollution Amidst EU Crack Down
The European Union has officially banned sodium saccharin in animal feed following concerns that its synthetic...
HOWTIAN’s Fair Trade Impact: Supporting Stevia Farmers, Strengthening Supply Chains
"At HOWTIAN, we don’t just work with farmers—we stand by them. Fair trade means much more than a certification for us,...
HOWTIAN Reaches Production Milestones — 30K mt of Stevia and 100K mt of Inositol — As It Celebrates 25 Year Anniversary
It’s time to celebrate! HOWTIAN is turning 25 and it’s marking the occasion by announcing several key milestones in...
HOWTIAN Hosts Its Largest Ever SoPure Stevia Solutions Symposium in Jakarta
This week, HOWTIAN, in partnership with Sele Ingredients, welcomed over 300 key representatives from Indonesia's food...
HOWTIAN Unveils SoPure™ Dorado: A Pure, Unrefined Golden Stevia Extract Just As Nature Intended
HOWTIAN proudly announces the launch of SoPure™ Dorado, the latest innovation in natural sweeteners designed to meet...
HOWTIAN Introduces SoPure Andromeda: Solving the Three-Body Problem of Sugar Reduction in Beverages
With consumers increasingly demanding products that offer “healthy indulgence,” sugar reduction in today’s beverages...
Reformulating for a Healthier Future: Beverage Manufacturers Embrace Natural Sugar Reduction
Health, natural ingredients, and reduced sugar content are no longer niche trends, but instead they now represent...
HOWTIAN Achieves Breakthrough in Environmental Sustainability with Stevia Life Cycle Assessment
In a significant milestone for its ongoing commitment to sustainability, HOWTIAN has completed a comprehensive Life...
Global Sugar Taxes: Tipping the Scales Towards Healthier Choices
The global landscape of food consumption is undergoing a significant shift with the introduction of sugar taxes in...
HOWTIAN Interview in Baking & Snack: The Rise of Natural Sweeteners
In the newest issue of their magazine, the Baking & Snack editors interviewed HOWTIAN for insights and expertise...
HOWTIAN Interview in FoodNavigator and ConfectioneryNews: Hail Stevia!
HOWTIAN recently interviewed with the editors of FoodNavigator and ConfectioneryNews for their new "Sugar Reduction...
HOWTIAN Introduces SoPure™ Galaxy – The Next-Generation Stevia for Dairy Applications
HOWTIAN reaffirms its commitment to providing cutting-edge solutions that meet evolving consumer preferences, elevate...
HOWTIAN Interview in Food Ingredients First: Stevia Supply Chains
Food Ingredients First editors invited HOWTIAN to be part of a recent discussion about the supply chain issues...
HOWTIAN Interview in Food Business News: The Outlook for Sugar Reduction
Food Business News invited HOWTIAN to impart our perspective on the future of sugar reduction, and how sweetener...
HOWTIAN Interview in Asia Pacific Food Industry Magazine: The Demand for Sugar Alternatives
VP of Market Strategy Tom Fuzer, was asked to give HOWTIAN's perspective on the marketplace for sugar alternatives,...
Interview with New Food Magazine: HOWTIAN claims highest Reb A yield in industry history
HOWTIAN was recently invited to provide an insider perspective on its announcement of achieving a record-breaking 12%...
HOWTIAN has succeeded in harvesting the stevia industry’s highest ever Reb A yield
Thanks to a dedicated team and decade-long commitment to intense agricultural science and research, HOWTIAN is proud...
HOWTIAN Interview in ConfectioneryNews: How Natural Sweeteners Became a Gamechanger
VP of Market Strategy Tom Fuzer was recently asked to provide the HOWTIAN perspective on the meteoric rise of natural...
HOWTIAN Article in New Food Magazine: Sweetener Industry Trends and New Formulations
Technical Director Hank Wang and VP of Market Strategy Tom Fuzer were invited back as guest contributors for New Food...
Addressing the Industry’s Stevia Supply Challenges
Over the past few years, HOWTIAN has been making significant investments towards our mission of making stevia more...
HOWTIAN’s PQQ First to Receive Approval in China
Earlier this year, the Chinese National Health Commission announced that Pyrroloquinoline Quinone (PQQ) was amongst a...
HOWTIAN as Guest Contributor in New Food Magazine: Why our Stevia Supply’s Safety and Traceability Matter More Than Ever
VP of Market Strategy Tom Fuzer was recently invited as a guest contributor for New Food, where he explains in-depth...
HOWTIAN Profiled in Food & Beverage Asia: Discussing the Next Generation of Stevia
Food & Beverage Asia interviewed and profiled HOWTIAN in an in-depth feature discussing stevia’s adoption among...
HOWTIAN Featured on Dairy Reporter Podcast: A Conversation with Jim Cornall
Tom Fuzer, VP of Market Strategy at HOWTIAN, recently had a conversation with Jim Cornall at the Dairy Reporter. He...
HOWTIAN® Receives 2nd FDA “No Questions” Letter for GRAS Notice of New Stevia Sweetener
HOWTIAN®, formerly known as Zhucheng Haotian Pharma Co., Ltd (ZCHT), has announced the reception of their 2nd FDA No...
Zhucheng Haotian Pharma Co., Ltd (ZCHT), SoPure™ Stevia Manufacturer, Announces New Corporate Brand HOWTIAN®
Zhucheng Haotian Pharma Co., Ltd (ZCHT) – maker of SoPure™, the world’s leading commercial brand of natural stevia,...
SoPure™ Stevia Attains FSA Silver Level Verification
We’re excited to announce that HOWTIAN’s line of all-natural SoPure™ stevia products have just been successfully...