July 1, 2025 – HOWTIAN is honored to announce that PureQQ®, its premium Pyrroloquinoline Quinone (PQQ) ingredient, has received the Natural Ingredients Gold Award for Best Innovative Technology at CPHI & PMEC China 2025, held in Shanghai on June 24.
This award recognizes leading-edge advancements in ingredient innovation, and PureQQ® stood out for its technical excellence, global regulatory achievements, and potential to transform functional food and nutrition markets.
PureQQ® is the result of years of dedicated research and development into PQQ’s application as a next-generation functional ingredient. In 2022, Howtian’s proprietary technology—featuring novel innovations in both disodium salt and acid crystal forms—enabled the company to become a key driver in gaining regulatory approval for PQQ as a new food raw material in China.
The PQQ crystals produced using this patented process exhibit low moisture absorption, high purity, and excellent crystal stability, making them especially well-suited for use in dietary supplements and functional food applications. PureQQ® has been certified as GRAS by the U.S. FDA and holds regulatory approvals in multiple international markets, including Europe, the United States, and Japan. It is also the first PQQ ingredient in the world to receive FDA GRAS status.
“This award reflects our continuous pursuit of scientific excellence and commitment to delivering safe, effective, and innovative health ingredients to the global market. We’re proud to have helped lead the industrial upgrade of PQQ—transforming it from a niche compound into a globally recognized nutritional ingredient.”
Dr. Pingping xu, director of research & development
For more information about PureQQ® and Howtian’s full portfolio of functional ingredients, please contact us today for a free consultation.
