November 28, 2022 — In a full-length dedicated interview with Asia Pacific Food Industry Magazine, VP of Market Strategy Tom Fuzer was asked to give HOWTIAN’s perspective on the marketplace for sugar alternatives, what’s driving the continued rise of diabetes globally, and shifting consumer preferences around “clean labels.”
“In addition to a clean label, today’s consumers are also scrutinising product manufacturers’ supply chains and sourcing practices to understand the environmental footprints of the products they purchase… As the world’s largest manufacturer of natural stevia, HOWTIAN has just recently completed a key agricultural science project that delivered the highest ever steviol glycoside (the sweet component of the stevia leaf) yield per hectare, thus further improving its already favourable environmental measures.”
For the story, HOWTIAN also addresses current economic challenges as inflation spirals and consumers are becoming more and more cost-conscious. With companies increasingly tasked to find more affordable sugar alternatives, HOWTIAN continues to improve its manufacturing output, and in turn, product costs — where the cost-in-use of our stevia is starting to reach parity with that of artificial sweeteners.
We are grateful for the opportunity to share our expertise and understanding of the challenges food & beverage companies face in this shift towards natural sweeteners. Thanks to the APFI team!
You can read the full article here.