July 6, 2023 – HOWTIAN reaffirms its commitment to providing cutting-edge solutions that meet evolving consumer preferences, elevate taste experiences, and contribute to the development of healthier products with a next-generation stevia product set to transform sugar reduction in the dairy sector.
HOWTIAN, the world’s #1 manufacturer of natural stevia, is proud to unveil its SoPure™ Galaxy-Series, a groundbreaking stevia product range specifically formulated to enhance dairy applications and meet growing consumer demand for healthier and more natural dairy products.
According to the Food & Agriculture Organization of the UN, the global dairy market boasts an extensive consumer base, with over 6 billion of the world’s population consuming dairy products on a daily basis. As consumer preferences shift towards healthier options — with “naturalness” as the #1 claim consumers expect in their dairy products according to a 2023 Innova Market Insights Survey — the reduction of sugar in dairy products has become a significant focus for the industry.
In response to this demand, dairy product manufacturers worldwide have been developing reduced-sugar yogurts, milky beverages, and other products to cater to evolving, health-conscious consumers — with “no added sugar,” “sugar-free,” and “low sugar” claims accounting for 10-11% of all dairy innovations.
As a result, more than one third of dairy products globally have chosen to use stevia over the past 5 years. Stevia has emerged as an ideal sugar substitute for dairy products due to its plant-based origin and associated health benefits.
Not all stevia is created equally, however. HOWTIAN witnessed the early challenges when adopting this natural solution for the dairy industry; after all, not all stevia varieties deliver optimal results in every application. To address these challenges, HOWTIAN’s Innovation and Science Centre, in collaboration with our dairy-industry experts and partners, embarked on a mission to develop an affordable and adaptable stevia product line specifically tailored for dairy applications.
We are proud to announce the launch of our new SoPure™ Galaxy-Series. Its namesake “Galaxy” derives from the Greek word for “Milky Way” and reflects the company’s ambition to lead dairy manufacturers into the future of natural sugar alternatives.
“The SoPure™ Galaxy-Series products offer an exceptional sensory profile in dairy, closely resembling the sweetness of full-sugar benchmarks, while also reducing development time and delivering up to 45% cost savings on the sweetener compound.”
Tom Fuzer, VP of Market Strategy at HOWTIAN
For manufacturers of dairy products the SoPure™ Galaxy-Series delivers:
- Virtually identical sweetness profile to full sugar in yogurts
- Enhanced milky notes & prolonged fruity flavors
- Rich, creamy mouthfeel when combined with bulking agents
- Clean label with zero calories
The SoPure™ Galaxy-Series has superior sensorial performance compared to high purity Reb A — at less than half the cost of Reb M — which is attributed to its incredible and consistent solubility. We look forward to partnering with the industry across all global markets, and to what we believe will be SoPure Galaxy’s transformative impact on sugar reduction for dairy products.