August 30, 2022 — Technical Director Hank Wang and VP of Market Strategy Tom Fuzer were invited back as guest contributors for New Food Magazine, where they discuss natural and artificial sweetener trends, and provide insights on ingredient applications for natural sweeteners.

With over 40 percent of the world’s population reportedly overweight and 14 percent obese, mounting public health concerns have compelled bodies like The World Health Organization to recommend governments adopt regulations and policies that curb sugar intake. Consumers alike are looking for healthier options and as such, food & beverage manufacturers are increasingly reformulating their products for sugar reduction.

In this article, we explore the past, present and future of leading natural sweetener alternatives to sugar — such as stevia, monk fruit and erythritol. 

But not all natural sweeteners and their varieties are the same, and it can be hard to navigate the plethora of “clean labels” out there. That’s why the HOWTIAN team operates with the utmost transparency regarding our environmental, ethical and sustainable stevia practices.

These practices are essential to how HOWTIAN maintains their status as the #1 manufacturer of natural stevia. Our premium SoPure™ product line notably reduces off-notes and aftertaste, even at high-use levels, and can be combined with other varieties to optimize taste and cost.

Thanks to the New Food team, once more, for the special platform to share our industry perspective! 🙏

For the full article, read it here.