June 8, 2022 — Earlier this year, the Chinese National Health Commission announced that Pyrroloquinoline Quinone (PQQ) was amongst a variety of “new foods” that had been reviewed and approved. The unique form of PQQ submitted by HOWTIAN is based on patented technology created by the company, making HOWTIAN the first and only manufacturer of PQQ to receive approval in the country. The government agency experts and authorities granted their approval after a review process in accordance to food safety laws and safety review measures for new food raw materials.

In the months since the approval, HOWTIAN PQQ has already gained significant momentum and is now actively sold as a food & beverage ingredient in the Chinese market.

What is Pyrroloquinoline Quinone (PQQ)?

PQQ is an indispensable nutrient for human growth, and is naturally present in a variety of foods such as milk, eggs, spinach and more. Studies have confirmed that PQQ can enhance mitochondrial function and has powerful anti-oxidant properties. To learn more about how this supplement works, read about the benefits and product applications of PQQ.


In its early days of production, PQQ raw materials were prohibitively expensive and limited to scientific research. Recognizing the potential of this nutrient for the consumer market, HOWTIAN partnered with top universities and research institutions on efforts around the innovation, production, publicity and promotion of PQQ. After more than ten years of such research, HOWTIAN successfully developed PureQQ® — the best PQQ crystal form available — and has obtained patent authorization in China, the United States, the European Union, Japan, Hong Kong, China and many other countries and regions. To inquire about PureQQ® and our PQQ ingredient solutions, please contact one of our representatives.