Apr 14, 2026 | Inositol, News
HOWTIAN’s VP of Market Strategy Tom Fuzer appeared on NutraIngredient’s NutraCast podcast to discuss the evolving role of energy drinks in today’s market. In the episode, “All Grown Up: Energy Drinks Shift from Party Fuel to Day Fuel,” award-winning...
Mar 25, 2026 | News, Stevia
Stevia is widely known as a natural sweetener in food and beverage, but HOWTIAN is demonstrating a new role for the ingredient in personal care. Following the successful introduction of SoPure™ DENTIVIA for oral care — which improves freshness and masks off-notes in...
Mar 19, 2026 | Event, News, Stevia
HOWTIAN showcased its latest stevia-based sugar reduction and flavor solutions at FIC 2026 in Shanghai, one of the leading global trade shows for food ingredients and formulation innovation. The event brought together industry professionals from around the world,...
Jan 5, 2026 | Formulas for Success, Inositol
For years, energy drinks have played the same role. Emergency fuel. Late nights. Long drives. All-nighters. A fast hit of caffeine when the tank was empty. But the original energy drink consumer has now grown up. According to Innova’s Now & Next in RTD Sports,...
Oct 18, 2025 | Formulas for Success, Stevia
From Tokyo cafés to New York coffee chains, matcha has exploded into a global sensation. Once reserved for traditional tea ceremonies, it is now a mainstay of menus and supermarket aisles, appearing in everything from lattes and frappuccinos to cookies, ice cream, and...
