Mar 25, 2026 | News, Stevia
Stevia is widely known as a natural sweetener in food and beverage, but HOWTIAN is demonstrating a new role for the ingredient in personal care. Following the successful introduction of SoPure™ DENTIVIA for oral care — which improves freshness and masks off-notes in...
Mar 19, 2026 | Event, News, Stevia
HOWTIAN showcased its latest stevia-based sugar reduction and flavor solutions at FIC 2026 in Shanghai, one of the leading global trade shows for food ingredients and formulation innovation. The event brought together industry professionals from around the world,...
Jan 5, 2026 | Formulas for Success, Inositol
For years, energy drinks have played the same role. Emergency fuel. Late nights. Long drives. All-nighters. A fast hit of caffeine when the tank was empty. But the original energy drink consumer has now grown up. According to Innova’s Now & Next in RTD Sports,...
Oct 18, 2025 | Formulas for Success, Stevia
From Tokyo cafés to New York coffee chains, matcha has exploded into a global sensation. Once reserved for traditional tea ceremonies, it is now a mainstay of menus and supermarket aisles, appearing in everything from lattes and frappuccinos to cookies, ice cream, and...
Sep 9, 2025 | News, Stevia
On August 20, HOWTIAN proudly co-hosted the SoPure Solutions Stevia Symposium in Mexico City with our partner FXM Ingredients. The event brought together leading food and beverage manufacturers from across Mexico for a dynamic day of insights, collaboration, and...
