Aug 19, 2024 | News, Stevia
HOWTIAN proudly announces the launch of SoPure™ Dorado, the latest innovation in natural sweeteners designed to meet the rising demand for minimally processed, plant-based products. SoPure™ Dorado is an unrefined golden stevia extract, offering the least processed,...
Jun 14, 2024 | Formulas for Success, Stevia
In an ever-evolving world of health-conscious consumers chasing zero-sugar and clean-label products, one particular shift in behavior has become clear. Globally, consumers have decided to stop drinking their sugar. Innova reports 1 in 5 new products launching with...
May 30, 2024 | News, Stevia
With consumers increasingly demanding products that offer “healthy indulgence,” sugar reduction in today’s beverages is a common threefold challenge of achieving deep cuts in sugar content, replicating sugar’s delicious taste, plus all the while maintaining a clean...
Feb 6, 2024 | News, Stevia
The global landscape of food consumption is undergoing a significant shift with the introduction of sugar taxes in over 120 countries. These initiatives are primarily aimed at guiding consumers towards healthier lifestyle choices by reducing the intake of sugar-laden...
Aug 19, 2023 | News, Stevia
In the newest issue of their magazine, the Baking & Snack editors interviewed HOWTIAN for insights and expertise on the rise of natural sweeteners in baked goods. Titled “A Natural Fit: Bakers Win Over Increasingly Health-Conscious Consumers With Natural...
