Apr 14, 2026 | Inositol, News
HOWTIAN’s VP of Market Strategy Tom Fuzer appeared on NutraIngredient’s NutraCast podcast to discuss the evolving role of energy drinks in today’s market. In the episode, “All Grown Up: Energy Drinks Shift from Party Fuel to Day Fuel,” award-winning...
Jan 5, 2026 | Formulas for Success, Inositol
For years, energy drinks have played the same role. Emergency fuel. Late nights. Long drives. All-nighters. A fast hit of caffeine when the tank was empty. But the original energy drink consumer has now grown up. According to Innova’s Now & Next in RTD Sports,...
Aug 2, 2025 | Formulas for Success, Inositol
In the world of performance nutrition, fueling up is only half the equation. Whether it’s elite athletes, gym-goers, or weekend warriors, many stack pre-workouts, sip protein shakes, and chase personal bests. But beneath these routines lies an often-overlooked burden:...
