Fi Europe 2022 Expo

Fi Europe 2022 Expo

Exhibition Dates: 6-8 December 2022
Exhibition Location: Paris Expo Porte de Versailles, France

Stand No. 7.2J52

The Fi (Food Ingredients) Europe expo is one of Europe’s largest annual gatherings of leading food & beverage suppliers, buyers, and R&D experts with a history of more than 35 years. This year’s show will be in Paris and the theme will be to drive industry dialogue on how “Food Moves Forward.” With over 1,000 exhibitors, 20,000+ attendees and 135+ countries represented, the stage is set to discover thousands of innovative and natural ingredient solutions.

The HOWTIAN team will be in attendance at Fi Europe, exhibiting our newest formulation demos, innovative health ingredients, and latest sugar reduction technologies — featuring ingredients such as stevia, inositol and pyrroloquinoline quinone.

If you’ll be in Paris, be sure to visit us at our exhibition stand 7.2J52. There, you can speak with our HOWTIAN representatives about how we’re building a sustainable “food future” with every harvest. We’re excited to showcase our solutions and help food & beverage manufacturers reimagine their own formulas naturally.

Supply Side West 2022 Expo

Supply Side West 2022 Expo

Exhibition Dates: 2-3 November 2022
Exhibition Location: Mandalay Bay Resort in Las Vegas, Nevada

Booth No. 7111

SupplySide West 2022 is one of the year’s biggest shows for the food & nutrition industry’s leading experts and professionals. The HOWTIAN team will be exhibiting with demos of our latest innovations and prototypes using natural sugar substitutes. If you’ll be in Las Vegas, stop by Booth 7111 to sample our sugar-free PQQ gummies, mango tea with PQQ in 2 sugar-reduced varieties, nougats, and reduced sugar cake pops in red velvet and pumpkin cheesecake flavors.

We’re excited to present our product on one of the industry’s biggest stages, and help food & beverage manufacturers brainstorm new, natural formulas their consumers will reach for guilt-free. If you’re interested in receiving more information on these formulas, please contact one of our representatives.

The Food & Beverage Innovation Forum (FBIF2022)

The Food & Beverage Innovation Forum (FBIF2022)

Exhibition Dates: 21-23 September 2022 
Exhibition Location: Shenzhen World Exhibition & Convention Center in Shenzhen, China

Booth No. A198

Stop by #FBIF2022 this year to meet the HOWTIAN team and experience our latest product demos.

In addition, Marketing and Sales Director Mavis Ran will be in a panel discussion on the topic of sugar reduction. As a guest panelist, she’ll be providing perspective on how we’re solving for the “Trust Crisis of Sugar Substitutes,” and how natural ingredients can more effectively replace sucrose.

Panel Title: Trust Crisis of Sugar Substitutes — Any Other Natural Substitutes for Sucrose?

Panel Description: Sugar reduction has been a recurring topic. Discussions on sugar substitutes gain popularity. However, consumers’ trust is left shaky by synthetic sweeteners, like acesulfame potassium. As everyone is calling for sugar reduction, what are the natural ingredients that can replace sucrose? Where is the next sweet star?

Panel Moderator: James Que, Vice General Manager, Jelley Brown

Panelist: Mavis Ran, Marketing Director, HOWTIAN Group

For more information on this year’s Food & Beverage Innovation Forum, visit their website.

Shenzhen World Exhibition & Convention Center

The 4th Food Formula Innovation Forum (FFI)

The 4th Food Formula Innovation Forum (FFI)

Exhibition Dates: 14-16 September 2022 
Exhibition Location: Xiamen Haicang Rongxin Huayi Hotel in Xiamen, China

This year’s FFI forum topic will be focused on Function and Delicacy with a theme of “New Raw Materials, New Processes, New Achievements.” HOWTIAN will be a guest speaker at the event delivering a presentation on “Sugar Reduction? Naturally!”

Xiamen Haicang Rongxin Huayi Hotel

API China

API China

Exhibition Dates: 27-29 September 2022 
Exhibition Location: Qingdao International Exposition Center in Qingdao, China

Booth No. N4H03

With more than 40 years of history, API (Active Pharmaceutical Ingredients) China is the leading exhibition for the pharmaceutical manufacturing sector in China, covering raw materials, ingredients, processing and much more.

  • Founded by China National Medical Control Bureau in 1968
  • Attended by 97% of Top 100 Chinese pharmaceutical enterprises
  • 99% of exhibitors and 90% of visitors have factories that meet the requirements of GMP

To learn more about API China and register for the conference, visit their website here.

Qingdao International Exposition Center

Advancing Sugar Reduction Technologies Summit

Advancing Sugar Reduction Technologies Summit

Exhibition Dates: 20-22 September 2022 
Exhibition Location: voco Chicago Downtown in Chicago, IL

HOWTIAN’s Technical Director Hank Wang will be a guest speaker at the 3rd annual Advancing Sugar Reduction Technologies Summit. He’ll be presenting a special seminar with key insights and techniques for cost optimization when formulating with natural sugar alternatives in food & beverage products.

Seminar Title: Understanding the Cost Around Natural Sugar Alternatives & How These Can Be Reduced For Increased Accessibility & Consumption

  • Date: Wednesday, 21 September 2022
  • Time: 8:10AM CT

Seminar Synopsis

  • Evaluating why the cost of natural sugar alternatives is currently higher than artificial options.
  • Looking at how to reduce high-cost factors in natural sugar product development for lower-cost end products.
  • Assessing the long-term market cost of natural sugar alternatives and its impact on continued consumer accessibility.

The Advancing Sugar Reduction Technologies Summit is two-day event exploring solutions for the industry’s most relevant challenges and innovations. The summit will cover a broad range of topics including natural sugar alternatives, formulation challenges, fermentation and more. It is an opportunity to meet and hear from the thought-leaders in sugar reduction, and learn about the latest innovations in developing tasty, low-cost sugar reduced alternatives for formulating commercially successful food & beverage products.

We invite you to join us in Chicago for the seminar and the event. Click here to learn more and register for the event.