Join HOWTIAN at SupplySide West

Where Health & Nutrition Meets Food & Beverage Innovators

The HOWTIAN team is heading to Las Vegas, where in just one month, SupplySide West and Food Ingredients North America will be held together for a massive gathering of the top companies from the health & nutrition as well as food & beverage industries.

As we do every year, the HOWTIAN team will be all geared up to showcase our innovations in nutritional ingredient and sugar reduction solutions.

But this year will be an especially exciting #SSWExpo #FiNA, as we’ll be debuting two new functional ingredients — Glucuronolactone and D-Chiro-Inositol!

In past showcases, we’ve hosted tasting experiences of a wide variety of product demos such as cake pops, nougat candies, naturally sweetened beverages and more. Be sure to stop by HOWTIAN’s booth, 7111, and see what we’re cooking up next.

Where: Mandalay Bay, Las Vegas, NV

When: 25-26 October 2023

Booth: 7111

If you’d like to schedule a meeting in advance at SupplySide West, contact us here!

HOWTIAN at Fi South America 2023 in São Paulo

HOWTIAN at Fi South America 2023 in São Paulo

HOWTIAN will be joining the festivities for this year’s Food Ingredients South America (FISA), one of the largest gatherings of food, beverage and nutraceutical ingredients companies in the Latin America market. With over 27 years of events, FiSA offers a place for food ingredient suppliers to showcase innovative solutions for food manufacturers looking to appeal to an increasingly health-conscious consumer base.

A few highlights for this year’s upcoming event:

  • 10,000+ visitors
  • 100+ delegates
  • 700+ brands
  • 52 countries

Please make sure you visit us by Booth D75 to see the HOWTIAN exhibit, including demos and applications of our products in the fields of natural sugar reduction and functional nutrition. On special display will be the launch of our new SoPure™ Galaxy-Series, a next-generation stevia product that is designed and optimized for dairy applications.

Dates: 8-10 August 2023

Location: São Paulo, Brazil

Booth: D75

We’re looking forward to seeing you in São Paulo, Brazil!

HOWTIAN Setting Up in Chicago for IFT FIRST

HOWTIAN Setting Up in Chicago for IFT FIRST

From July 17-19, the HOWTIAN team will be in full force at the IFT FIRST Annual Event & Expo in Chicago.

What is IFT FIRST?

FIRST: Food Improved by Research, Science and Technology. Your experience at the IFT expo will be one of exploration, as you discover the latest industry trends, cutting-edge innovations and carefully-crafted solutions from the leading experts in the food & beverage field.

Event Details

Date: July 17-19, 2023

Location: McCormick Place, Chicago

Booth No. S3853

On Exhibit

For our showcase at IFT FIRST, HOWTIAN is excited to present our sugar reduction solutions with our popular line of SoPure™ Stevia products. In addition, we’ll be sharing our newest innovations with inositol and PQQ (Pyrroloquinoline Quinone).

At the event, attendees will get a taste of all that HOWTIAN has to offer, including our 50% sugar-reduced Hawaiian Shaved Ice with 10 different flavors to choose from! You’ll also sample some of our crowd-favorites from past events, including the DSG Red Velvet Cake Pops and our no-sugar-added Candy Nougats. Then, to quench your thirst, you can finish off your indulgent but guilt-free tasting experience with our sugar-free Grape Juice that features our PQQ, inositol, Andromeda, allulose and erythritol.

As always, if you can’t make it to Chicago this time, a HOWTIAN representative is ready to take your call and start your free consultation today. Contact us our formulation experts to learn more.

HOWTIAN 2023 Roadshow: IFT Suppliers Night Expos

Join HOWTIAN on the road in 2023 — We’re excited to be announcing our upcoming schedule for HOWTIAN’s North American roadshow! From the months of February to April, we’ll be exhibiting across the US and Canada at seven different IFT and CIFST Suppliers Night events. These local events are always excellent opportunities for food and beverage companies to meet with our experts and try our specially-formulated product demonstrations, like sugar-reduced cake pops, cookies and more. They’re also a great way to meet and network with members of the food and beverage community and share knowledge to advance our industry forward. Thousands across the nation flock to these events to experience supplier exhibits, see the latest demos and make important industry connections.

Be sure to check the dates below and we hope to see you on the road!

Food Ingredients China 2023

Food Ingredients China 2023

Exhibition Dates: 15-17 March 2023

Exhibition Location: National Exhibition and Convention Center, Shanghai

Booth No. 21F40

Hall No. 2.1

Food Ingredients China (FIC) is Asia’s largest event in the food additives and ingredients industry, with 1,500+ exhibitors and over 50,000 attendees. The three-day exhibition offers conferences and technical seminars with some of the most authoritative food science and technology leaders in the industry.

Stop by booth no. 21F40 at #FIC this year to meet the HOWTIAN team. You can experience HOWTIAN’s latest sugar reduction solutions with stevia, as well as learn more about our portfolio of functional ingredients including baicalin, inositol, and pyrroloquinoline quinone (PQQ).

Like all HOWTIAN exhibitions, we’ll have plenty of products to demonstrate and a variety of tasty sampling to try, so be sure to visit our booth and meet with our technical experts.

Fi Europe 2022 Expo

Fi Europe 2022 Expo

Exhibition Dates: 6-8 December 2022
Exhibition Location: Paris Expo Porte de Versailles, France

Stand No. 7.2J52

The Fi (Food Ingredients) Europe expo is one of Europe’s largest annual gatherings of leading food & beverage suppliers, buyers, and R&D experts with a history of more than 35 years. This year’s show will be in Paris and the theme will be to drive industry dialogue on how “Food Moves Forward.” With over 1,000 exhibitors, 20,000+ attendees and 135+ countries represented, the stage is set to discover thousands of innovative and natural ingredient solutions.

The HOWTIAN team will be in attendance at Fi Europe, exhibiting our newest formulation demos, innovative health ingredients, and latest sugar reduction technologies — featuring ingredients such as stevia, inositol and pyrroloquinoline quinone.

If you’ll be in Paris, be sure to visit us at our exhibition stand 7.2J52. There, you can speak with our HOWTIAN representatives about how we’re building a sustainable “food future” with every harvest. We’re excited to showcase our solutions and help food & beverage manufacturers reimagine their own formulas naturally.