Pioneering Natural Solutions for a Healthier World
At HOWTIAN, we harness nature to create high-quality, plant-based ingredients that empower brands worldwide. From sugar reduction to functional nutrition, our science-driven, sustainable solutions help shape a healthier future.
industries
Industries we serve
Our Industry Solutions
Food & Beverage
Crafting better-tasting, plant-based sweetening and functional ingredient solutions for healthier formulations. Our SoPure™ Stevia portfolio sets the industry standard for purity and taste, enabling brands to reduce sugar without compromising flavor.
Our Industry Solutions
Health & Wellness
Delivering science-backed nutritional ingredients that support vitality and well-being. Our portfolio includes Inositol, PQQ (PureQQ™), Baicalin, and other key ingredients for dietary supplements, pharmaceuticals, and functional foods.
Our Industry Solutions
Home & Personal Care
Providing naturally derived, high-performance ingredients for skincare, cosmetics, and household applications. Our SAPIEN™ Camellia Saponin offers a sustainable, plant-based alternative for gentle cleansing and foaming formulations in personal care products.
Our Industry Solutions
Animal Nutrition
Enhancing animal health and performance with functional feed additives. Yihong, our dedicated Animal Nutrition business unit, delivers solutions that support sustainable farming and responsible agriculture.
Our Industry Solutions
Agricultural Products
Promoting healthier crops and sustainable farming with high-quality agricultural ingredients. HowCheng, our Agricultural Products business unit, provides solutions that enhance crop resilience and contribute to sustainable agriculture.
HOWTIAN By the Numbers
Our Journey in Stats and Milestones
Countries Served
#1
Natural Stevia and Inositol Manufacturer in the World
Years of Scientific Innovation
Registered Patents
%
Custody of Manufacturing Supply Chain
Global Employees
SUSTAINABILITY & RESPONSIBILITY
Innovating for a Sustainable Future
With a vertically integrated supply chain, HOWTIAN ensures the highest standards of quality, sustainability, and traceability. Our commitment to advancing natural ingredient solutions supports global health initiatives and environmental responsibility. By combining nature’s best with cutting-edge science, we help brands create next-generation products that redefine nutrition and wellness.
formulas for success
Made with HOWTIAN Ingredients
7 Steps to Formulating with Stevia
When formulating or reformulating a product with stevia, the sugar reduction process can sometimes encounter...
Guidelines for Natural Flavor Labeling with Stevia
Stevia and stevia-derived ingredients can be labeled as natural flavors in many countries around the world, but only...
Stevia 3.0: The Ingredient Behind the RTD Tea Boom
There’s a quiet revolution brewing in the iced tea aisle. Once dominated by sugary, traditional flavors, the category...
THE LATEST
News & Events
Stay informed with industry insights, innovations, and updates from HOWTIAN.
SoPure™ Symposium in Mexico City: A Resounding Success
On August 20, HOWTIAN proudly co-hosted the SoPure Solutions Stevia Symposium in Mexico City with our partner FXM...
HOWTIAN Interviewed in Food Navigator, Bakery & Snacks, and Confectionery News as Brands Seek Solutions to Cocoa Crisis
HOWTIAN’s perspective on the cocoa supply crisis and clean-label reformulation is gaining widespread attention, with...
The Sports Nutrition Blind Spot: Why Detoxification May Be the Next Big Recovery Trend
In the world of performance nutrition, fueling up is only half the equation. Whether it’s elite athletes, gym-goers,...