Jun 14, 2024 | Formulas for Success, Stevia
In an ever-evolving world of health-conscious consumers chasing zero-sugar and clean-label products, one particular shift in behavior has become clear. Globally, consumers have decided to stop drinking their sugar. Innova reports 1 in 5 new products launching with...
May 30, 2024 | News, Stevia
With consumers increasingly demanding products that offer “healthy indulgence,” sugar reduction in today’s beverages is a common threefold challenge of achieving deep cuts in sugar content, replicating sugar’s delicious taste, plus all the while maintaining a clean...
May 19, 2024 | News, Stevia
Health, natural ingredients, and reduced sugar content are no longer niche trends, but instead they now represent mainstream demands. This has prompted a wave of innovation across the industry, with beverage manufacturers working to actively reformulate products and...
Feb 12, 2024 | News, Stevia
In a significant milestone for its ongoing commitment to sustainability, HOWTIAN has completed a comprehensive Life Cycle Assessment of its key stevia product lines. The study was conducted by the renowned Switzerland-based Société Générale de Surveillance (SGS), the...
Feb 6, 2024 | News, Stevia
The global landscape of food consumption is undergoing a significant shift with the introduction of sugar taxes in over 120 countries. These initiatives are primarily aimed at guiding consumers towards healthier lifestyle choices by reducing the intake of sugar-laden...
Aug 19, 2023 | News, Stevia
In the newest issue of their magazine, the Baking & Snack editors interviewed HOWTIAN for insights and expertise on the rise of natural sweeteners in baked goods. Titled “A Natural Fit: Bakers Win Over Increasingly Health-Conscious Consumers With Natural...
