November 4, 2024 – It’s time to celebrate! HOWTIAN is turning 25 and it’s marking the occasion by announcing several key milestones in its production, sustainability, and service efforts globally. Over the past quarter-century, HOWTIAN has grown from a small ingredient company into a major player in the international food industry, impacting lives across the globe with innovations that promote healthier lifestyles and sustainable practices.
“Our journey over the last 25 years has been one of commitment, innovation, and growth. We set out to provide natural solutions for everyone, and today, we stand as a global leader with a portfolio that spans key health-focused ingredients like stevia, inositol, and PQQ. We’re proud to share the positive impact we’ve made and to continue striving for a healthier, more sustainable future.”
Tom fuzer, vp of market strategy
30,000 Metric Tons of Stevia Produced
A key component of HOWTIAN’s success is its production of over 30,000 metric tons of stevia over the last 25 years. That’s enough to replace 6 million tons of sugar in food and beverages worldwide. This sugar replacement has helped consumers save 23.2 trillion food calories—equivalent to reducing 3 billion kilograms of body fat. For perspective, that’s like helping 600 million people each shed an average of 5 kilograms!
100,000 Metric Tons of Inositol Produced
HOWTIAN is about way more than just stevia. It has have made strong headway in its production of inositol, a vital nutrient in infant formula, metabolic health, reproductive health and more. Over the past 25 years, HOWTIAN has produced 100,000 metric tons of inositol—enough to nourish 300 million babies for an entire year.
450,000 Cubic Meters of Water Saved
It’s more than a numbers game to HOWTIAN. It’s a commitment to sustainability and doing things the right way. By employing innovative extraction techniques at its Dongtai factory, HOWTIAN saves 450,000 cubic meters of water annually—equivalent to 180 Olympic-sized swimming pools. The company’s cutting-edge processes have reduced wastewater emissions by 600,000 cubic meters per year, saving enough water to supply up to 2,000 households in the United States.
3 Million Kilowatt-Hours Saved
Additionally, HOWTIAN’s energy conservation initiatives have resulted in annual savings of 3 million kilowatt-hours of electricity—equivalent to the total electricity use of more than 10,000 Beijing households over a year. By saving 108,000 cubic meters of steam per year, HOWTIAN has further reduced its energy consumption, equivalent to 54 megawatt-hours of electricity, which could power an average American household for 4–5 years.
“Our innovative extraction methods and energy-efficient practices are helping us lead the way in sustainable ingredient production,” says Fuzer. “We’ve shown that it’s possible to scale sustainably without compromising quality.”
80 Countries Served
Since its humble beginnings, HOWTIAN has expanded its product portfolio to include not only stevia but also inositol, PQQ, baicalin, and a range of other natural ingredients. Over these 25 years, HOWTIAN products have made their way into over 80 countries. Whether it’s a better-tasting beverage or a more nutritious formula, HOWTIAN is on a mission to make a difference in food, health, and sustainability.
Looking to the Future
As HOWTIAN celebrates its 25th anniversary, the company remains dedicated to innovation, sustainability, and improving the health of consumers around the world. “Our journey is far from over,” adds Fuzer. “We’re excited for what the next 25 years will bring as we continue pushing the boundaries of natural ingredient innovation and sustainability.”