VP of Market Strategy Tom Fuzer, was asked to give HOWTIAN’s perspective on the marketplace for sugar alternatives, what’s driving the continued rise of diabetes globally, and shifting consumer preferences around “clean labels.”
“In addition to a clean label, today’s consumers are also scrutinising product manufacturers’ supply chains and sourcing practices to understand the environmental footprints of the products they purchase… As the world’s largest manufacturer of natural stevia, HOWTIAN has just recently completed a key agricultural science project that delivered the highest ever steviol glycoside (the sweet component of the stevia leaf) yield per hectare, thus further improving its already favourable environmental measures.” — Fuzer
In this full-length piece, HOWTIAN also addresses the current economic predicament with inflation and cost-conscious consumers becoming more and more prevalent. As companies look for more affordable sugar alternatives, HOWTIAN continues to improve its product output, and in turn, product cost — reaching parity with artificial sugar alternatives.
This was an excellent opportunity for the HOWTIAN team to showcase our expertise and understanding of the challenges food & beverage companies face in this shift towards natural sweeteners. It was also great to tell our story of how, as the world’s largest manufacturer of natural stevia, HOWTIAN is reinvesting its time, money and efforts into clean, sustainable practices.
You can read the full article here.