HOWTIAN, a global manufacturer of stevia extracts and ingredient solutions, has announced the launch of SoPure™ DENTIVIA, a stevia-based sweetener system developed specifically for advanced oral care formulations. Designed for use in toothpaste and mouthwash, the solution helps brands improve sweetness quality, mouthfeel, and breath freshness while supporting the growing move toward plant-derived, naturally sourced ingredients free from artificial sweeteners and masking agents.
The launch comes as oral care brands respond to rising consumer interest in more natural formulations. Global Growth Insights data shows that over 40% of new toothpaste launches now incorporate natural or herbal ingredients, reflecting demand for products perceived as gentler, safer, and more transparent. Colgate Report notes that flavor also plays a critical role in product choice, with around 50% of adults—and even more children—citing taste as a key factor in their toothpaste preferences.
Addressing Sensory & Formulation Challenges in Oral Care
Many toothpaste and mouthwash formulations still rely on saccharin, xylitol, or synthetic masking agents to manage bitterness and improve taste. However, these ingredients can leave lingering bitterness, metallic notes, or tingling sensations, especially when combined with fluoride, preservatives, cooling agents, and antibacterial compounds.
SoPure™ DENTIVIA is a non-cariogenic, stevia-based solution engineered specifically for oral care systems. Unlike food-grade stevia, DENTIVIA is optimized to perform in complex toothpaste and mouthwash matrices, where high powder loads, essential oils, and functional actives can negatively affect taste and mouthfeel.
The solution helps improve the sensory experience by:
- Delivering naturally derived sweetness
- Prolonging breath freshness
- Enhancing clean, smooth mouthfeel
- Reducing stinging sensations from functional ingredients for a gentler brushing and mouthwash experience
- Reducing sensory off-notes from fluoride agents, preservatives, and antibacterial compounds
Its high solubility and compatibility with common oral care actives allow for straightforward integration into existing formulations without disrupting product performance.
Designed Specifically for Toothpaste & Mouthwash
SoPure™ DENTIVIA has been formulated to meet the unique technical demands of oral care applications, where flavor balance, foam quality, and aftertaste are critical to consumer acceptance.
In toothpaste, DENTIVIA can enhance sweetness, support foaming performance, mask bitterness, and maintain long-lasting freshness. In mouthwash, it helps create a clean, refreshing taste profile without excessive sweetness, while masking odors from essential oils such as eucalyptol, thymol, menthol, and methyl salicylate.
In sensory comparisons, formulations containing SoPure™ DENTIVIA demonstrated smoother texture, improved freshness, reduced bitterness, and a more balanced sweetness profile versus conventional mint-flavored calcium carbonate toothpaste systems.
Reframing Stevia for Personal Care
The launch of SoPure™ DENTIVIA is part of HOWTIAN’s broader initiative to reposition stevia as a functional sensory ingredient for personal care, not just a sweetener for food and beverages.
“Many oral care systems still rely on saccharin or synthetic masking agents that can leave lingering bitterness or tingling sensations. With SoPure™ DENTIVIA, we developed a stevia solution specifically for oral care matrices. It delivers clean, natural sweetness while helping reduce harsh sensory effects from fluoride, preservatives, and antibacterial actives.”
Summer Song, Senior Research Scientist, Home & Personal Care at HOWTIAN
Song added, “Formulators want plant-derived ingredients, but they also need performance. DENTIVIA was designed to provide both—improving taste, mouthfeel, and freshness without relying on artificial sweeteners or masking agents.”
Availability
SoPure™ DENTIVIA is now available globally for oral care manufacturers. HOWTIAN is offering samples, technical support, and formulation guidance to support product development teams exploring clean, plant-derived ingredient solutions for toothpaste and mouthwash.