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From the World’s #1 Manufacturer of Natural Stevia

SOPURE STEVIA flavours

Advanced Stevia-Based Flavour Modulation

More than just a sweetener, stevia and stevia-based ingredients can be designed to enhance, balance, and unlock flavor potential across a wide range of applications. HOWTIAN’s flavour solutions help formulators reduce bitterness, improve mouthfeel, and optimize fruit or dairy profiles naturally.

Why Stevia Flavours?

Every glycoside has its own taste signature, sweetness curve, and interaction with other ingredients. Our proprietary blends offer:

● Better flavor synergy across taste systems
● Enhanced sweetness perception and mouthfeel
● Reduced off-notes, bitterness, or lingering effects
● Clean-label, 100% plant-based solutions

We offer both ready-to-go blends and custom formulations tailored to your specific sugar reduction target, sensory goal, or regulatory need.

Meet the SoPure™ Stevia Flavours

SoPure™ Stevia Flavours

SoPure™ FLEVIA

Plant-Based Flavor Modifier & Sweetness Enhancer

A natural stevia-derived solution designed to optimize taste across both sweet and savory applications. Labeled as a natural flavor, FLEVIA enhances fruit and dairy profiles, reduces bitterness, and can even help address salt reduction needs.

Highlights

Labeled as natural flavor

Enhances fruity and milky notes

Masks bitterness, off-flavors, and lingering

Balances spice notes

Suitable for salt reduction formulations

Applications

Cocoa-based products

Juice, flavored water, dairy

Carbonated beverages

Seasoning powders, ketchup, mayonnaise

SoPure™ Stevia Flavours

SoPure™ Extracts as Flavours

Plant-Based Flavor Modifier & Sweetness Enhancer

SoPure stevia extracts can be used for innovative flavor modification in food and beverage formulations. Thanks to a clean extraction process and high purity, these extracts work effectively at very low inclusion levels (typically 20–35 ppm).

Highlights

Enhance mouthfeel and balance overall flavor

Mask off-notes and unwanted lingering

FEMA GRAS-compliant for natural flavor labeling

Ideal for clean-label formulations that need reliable, sensory-driven performance

Natural Flavor Labeling—Regulatory Guidelines

Certain SoPure™ stevia flavor modulators can be declared as “natural flavor” when used within the ppm limits set by the Flavor & Extract Manufacturers Association (FEMA). Our quick reference explains which steviol-glycoside types carry FEMA GRAS numbers, the allowable usage levels across key applications, and the regional considerations you need to keep every label compliant.