SOPURE STEVIA flavours
Advanced Stevia-Based Flavour Modulation
More than just a sweetener, stevia and stevia-based ingredients can be designed to enhance, balance, and unlock flavor potential across a wide range of applications. HOWTIAN’s flavour solutions help formulators reduce bitterness, improve mouthfeel, and optimize fruit or dairy profiles naturally.

Why Stevia Flavours?
Every glycoside has its own taste signature, sweetness curve, and interaction with other ingredients. Our proprietary blends offer:
● Better flavor synergy across taste systems
● Enhanced sweetness perception and mouthfeel
● Reduced off-notes, bitterness, or lingering effects
● Clean-label, 100% plant-based solutions
We offer both ready-to-go blends and custom formulations tailored to your specific sugar reduction target, sensory goal, or regulatory need.
Meet the SoPure™ Stevia Flavours
SoPure™ Stevia Flavours
SoPure™ FLEVIA
Plant-Based Flavor Modifier & Sweetness Enhancer
A natural stevia-derived solution designed to optimize taste across both sweet and savory applications. Labeled as a natural flavor, FLEVIA enhances fruit and dairy profiles, reduces bitterness, and can even help address salt reduction needs.
Highlights
Labeled as natural flavor
Enhances fruity and milky notes
Masks bitterness, off-flavors, and lingering
Balances spice notes
Suitable for salt reduction formulations
Applications

Cocoa-based products

Juice, flavored water, dairy

Carbonated beverages

Seasoning powders, ketchup, mayonnaise
SoPure™ Stevia Flavours
SoPure™ Extracts as Flavours
Plant-Based Flavor Modifier & Sweetness Enhancer
SoPure stevia extracts can be used for innovative flavor modification in food and beverage formulations. Thanks to a clean extraction process and high purity, these extracts work effectively at very low inclusion levels (typically 20–35 ppm).
Highlights
Enhance mouthfeel and balance overall flavor
Mask off-notes and unwanted lingering
FEMA GRAS-compliant for natural flavor labeling
Ideal for clean-label formulations that need reliable, sensory-driven performance
Natural Flavor Labeling—Regulatory Guidelines
Certain SoPure™ stevia flavor modulators can be declared as “natural flavor” when used within the ppm limits set by the Flavor & Extract Manufacturers Association (FEMA). Our quick reference explains which steviol-glycoside types carry FEMA GRAS numbers, the allowable usage levels across key applications, and the regional considerations you need to keep every label compliant.