Home & Personal Care
Today’s consumers are redefining what it means to care —
home & personal care
Essential Ingredients for Personal Care
essential ingredient
Camellia Saponin
A gentle, biodegradable surfactant derived from camellia seeds
Ideal for:
Shampoos
facial cleansers
foaming washes
Dish Detergents
household cleaning products
essential ingredient
Inositol
A naturally occurring compound that supports skin hydration, elasticity, and barrier repair
Ideal for:
Hydrating serums
sensitive skin creams
anti-aging formulations
Scalp-soothing Haircare
Essential ingredient
Baicalin
A potent antioxidant with anti-inflammatory properties, sourced from Scutellaria root
Ideal for:
Brightening skincare
sun care
Antioxidant Household Formulations
calming treatments
essential ingredient
Stevia Rebaudiana Leaf Extract
A plant-based extract valued for its antioxidant and anti-aging properties in beauty formulations
Applications:
Skincare serums
Lotions
Clean-label Cosmetic Products
essential ingredient
Stevioside
A multifunctional ingredient for dental care and lip care formulations, delivering natural sweetness and added protection
Applications:
Toothpastes
Mouthwashes
Lip Balms
home & personal care
Formulating with Nature for Head-to-Toe Care
Hair & Body Care
Skincare
Cosmetics
Moisturizers, anti-aging serums, makeup bases
Natural Cleansers
Hair & Body Care
Skincare
Cosmetics
Natural Cleansers
Need help with something specific?
We’ll tailor our approach to your formulation goals.
Need help with something specific?
We’ll tailor our approach to your formulation goals.
Ingredient Solutions & Support
Our Services for Beauty, Personal Care & Home Care Brands
We collaborate closely with R&D teams to create clean-label skincare, haircare, and home care solutions using high-performance natural ingredients.
Our Camellia Saponin, Inositol, and Baicalin deliver measurable benefits for skin, hair, and surfaces alike.
From texture and absorption to foam and fragrance, our testing protocols ensure your products deliver optimal user experience and performance.
Bring your clean-label personal care and home care products to market with confidence. We offer expert support across global regulations and certifications.
From cosmetic compliance and ingredient approvals to labeling and clean beauty standards, our team helps you stay ahead of shifting regulations.
We assist with Kosher, Halal, Organic, Non-GMO, and food-grade certifications. All HOWTIAN ingredients meet strict global standards for safety, quality, and transparency.
HOWTIAN ingredients are responsibly sourced, biodegradable, and backed by a transparent supply chain—ideal for eco-conscious brands across beauty and home care.
