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global leaders in Natural sweeteners, nutritional and functional ingredients

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industries

Industries we serve

Food & Beverage

Health & Wellness

Home & Personal Care

Animal Nutrition

Agriculture

ingredients

SoPure™ Stevia

About Stevia

Sweeteners

Flavours

Functional Ingredients

our ingredients

Inositol

About Inositol

Myo-Inositol

D-Glucuronolactone

D-Chiro-Inositol

Scyllo Inositol

Inositol Hexanicotinate

our ingredients

More
PureQQ® PQQ

Baicalin

Camellia Saponin

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Health & Wellness Clinically Backed. Naturally Sourced. Wellness That Works. Supporting the Shift to Functional, Clean, and Science-Backed Nutrition

health & wellness

Supporting the Shift to Functional, Clean, and Science-Backed Nutrition

As consumers become more proactive about their health, they’re seeking effective, natural solutions to support energy, cognition, metabolism, and overall well-being. HOWTIAN empowers health and wellness brands to meet these demands with high-purity ingredients, global regulatory support, and trusted formulation expertise.

From supplements and functional foods to pharmaceuticals and infant nutrition, our solutions help brands deliver clinically supported benefits—naturally.

health & wellness

Science-Backed Solutions Across Wellness Categories

Dietary Supplements

Deliver clinically supported benefits with ingredients like myo-inositol for hormonal balance, PQQ for cellular energy, and scyllo-inositol for cognitive health

Infant Nutrition

Support early development with essential nutrients such as myo-inositol and inositol hexanicotinate, helping to promote brain function, nerve health, and fat metabolism

Pharmaceuticals

Formulate with therapeutic actives like scyllo-inositol and baicalin—backed by research for cognition, metabolism, and inflammatory response

Sports Nutrition

Enhance energy, recovery, and performance with bioactives such as PQQ, D-glucuronolactone, and inositol for mitochondrial function and detoxification

Dietary Supplements

Deliver clinically supported benefits with ingredients like myo-inositol for hormonal balance, PQQ for cellular energy, and scyllo-inositol for cognitive health

Infant Nutrition

Support early development with essential nutrients such as myo-inositol and inositol hexanicotinate, helping to promote brain function, nerve health, and fat metabolism

Pharmaceuticals

Formulate with therapeutic actives like scyllo-inositol and baicalin—backed by research for cognition, metabolism, and inflammatory response

Sports Nutrition

Enhance energy, recovery, and performance with bioactives such as PQQ, D-glucuronolactone, and inositol for mitochondrial function and detoxification

Need help with something specific?

We’ll tailor our approach to your formulation goals.

contact us

Need help with something specific?

We’ll tailor our approach to your formulation goals.

contact us

Key Ingredient Portfolios

Inositol Product Line

Inositol

Myo-Inositol

Supports hormonal balance, mood, and metabolic health.

Applications:

Dietary Supplements
Infant Nutrition
Pharmaceuticals
Sports Nutrition

Inositol

D-Chiro-Inositol

Promotes insulin sensitivity and metabolic regulation.

Applications:

Dietary Supplements
Pharmaceuticals

Inositol

Scyllo-Inositol

A neuroprotective compound with potential in cognitive health and Alzheimer’s support.

Applications:

Dietary Supplements
Pharmaceuticals

Inositol

Inositol Hexanicotinate

A flush-free form of niacin that supports cardiovascular health and lipid metabolism.

Applications:

Dietary Supplements
Pharmaceuticals

Inositol

D-Glucurono
lactone

Detoxification support and cellular protection, often used in energy and performance products.

Applications:

Dietary Supplements
Sports Nutrition
Pharmaceuticals

PQQ (PureQQ™)

Enhances mitochondrial function, energy production, and cellular protection

Ideal for cognitive health and sports recovery

Key Ingredient Portfolios

Baicalin Product Line

Baicalin

Baicalin

Baicalin, an active ingredient extracted from the roots of Scutellaria baicalensis, supports anti-inflammatory, immunomodulatory, and antibacterial functions.

Baicalin

Baicalin Extracts

Baicalin extract is a widely used antibacterial ingredient in traditional Chinese medicine, suitable for use in Chinese patent medicines, cosmetics, and veterinary drugs.

Baicalin

Baicalin Slices

Baicalin slices are traditional Chinese medicinal materials, processed through multiple steps, and support anti-inflammatory, immunomodulatory, and antibacterial functions.

Ingredient Solutions & Support

Our Services for Health & Wellness

R&D Collaboration & Formulation Innovation
R&D Collaboration & Formulation Innovation
Overcome formulation challenges with our technical team, who bring science-backed insight to product development across formats and delivery systems.
Functional & Bioactive Ingredient Solutions
Functional & Bioactive Ingredient Solutions
Bioactive ingredients designed to support targeted wellness outcomes including brain health, metabolic balance, and cellular energy.
Sensory & Efficacy Optimization
Sensory & Efficacy Optimization
We help fine-tune flavor, texture, and performance to ensure consumer acceptance and real-world results.
Regulatory & Quality Compliance
Regulatory & Quality Compliance
Tap into our expertise in international supplement and pharmaceutical regulations for faster, safer go-to-market strategies.
Sustainable & Transparent Supply Chains
Sustainable & Transparent Supply Chains
Every ingredient is sourced and produced with strict quality controls and ethical standards—delivering confidence from source to shelf.