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One of the World’s Leading Companies in Food,
Health & Nutritional Ingredients
One of the World’s Leading Companies in Food, Health & Nutritional Ingredients

about stevia

What is Stevia?

Stevia is a natural sweetener and sugar substitute derived from the leaves of the stevia plant, which is native to South America. The stevia plant is a small shrub that has been used as a source of natural sweetness for hundreds of years.

Each stevia leaf naturally contains sweet compounds called steviol glycosides.

Most glycosides are 200-450 times sweeter than sugar, heat-stable, pH-stable, and not fermentable.

The human body does not metabolize the steviol glycosides, making stevia a zero calorie sweetener.

Stevia is not only 100% safe and better tasting, it has a number of health benefits. A number of medical studies confirm that replacing sugar with stevia can lower blood sugar and cholesterol levels over time and that it may be safely consumed by people with diabetes as well.
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Sweetness

As the sweetness of stevia is 200-450 times that of sugar, it may also save food and beverage manufacturers somewhere between 40 – 70% in sweetener costs.

Plantations

HOWTIAN’s stevia is sourced from carefully managed plantations, which allows us to guarantee consistency and uniformity in the quality of our stevia leaf extracts.

The Story of Stevia

The History of Stevia

The plant stevia rebaudiana was first discovered by the indigenous people of Paraguay, who used the plant’s leaves to sweeten drinks for optimal taste. They called it Ka’a he’ê, which means ‘honey grass’.

1800s
1800s

Origins

People begin using stevia throughout South America, including Argentina and Brazil.

1931
1931

First Extract

Two French chemists successfully extract the sweet taste from the stevia plant.

1977
1977

Stevia in Japan

In response to growing concerns about artificial sweeteners, Japan begins using stevia as a natural sugar alternative in food and drink products. Japanese scientists start to identify and isolate the specific sweet compounds — the steviol glycosides.

1980s
1980s

Introduction to China

A stevia variety which contains a high concentration of rebaudiosides is first introduced to farmers in China.

2008
2008

U.S. FDA Approval

The U.S. FDA approves stevia leaf extract, with minimum 95% total steviol glycosides, as a food additive that can safely be used in foods and drinks.

2012
2012

Europe Approval

Stevia extract is approved in Europe, as an available additive (sweetener) for foods and drinks.

today
today

Stevia Worldwide

Stevia goes global. The stevia plant is grown on four continents, with more than 85% of the global volume grown and extracted in China. Stevia is approved in almost 70 countries around the world. It is a popular choice for better-tasting, high-intensity sweeteners of natural origin.

about stevia

Regulatory Approvals of Stevia

Regulatory Agencies That Have Approved Stevia:

Agence Française de Sécurité Sanitaire des Aliments

Codex Alimentarius Commission

European Commission Food Standards Australia New Zealand

Health Canada Joint FAO/WHO Expert Committee on Food Additives

U.S. Food and Drug Administration

Map of Regulatory Approvals of Stevia

about stevia

How is stevia extracted through a natural process?

Stevia is a subtropical plant, which requires warm temperatures, sufficient rain, and lots of sunshine. It is a non-GMO crop. As the plant is very intensely sweet, it requires significantly less water, land, and energy to produce the same amount of sweetness compared to other well-known sweeteners and sugar alternatives. In optimal conditions, stevia may be harvested multiple times per year.

Farming and Drying the Leaves

Harvested stevia leaves are sun-dried to reach optimal conditions for natural extraction while retaining sweetness.

Steeping in Water

The first step of the natural extraction process, pulling steviol glycosides from the stevia leaf, is done by steeping dried stevia leaves into water.

Primary Purification

In the next stage, water and alcohol are used to separate the steviol glycosides from other leaf components and any other potential impurities.

Secondary Purification

Once again, in the natural extraction process, water and alcohol are used to purify the different types of steviol glycosides from the primary extracts.

Finished Product

The end-product is dried, which forms a white or off-white fine powder.