Health & Nutritional Ingredients
about howtian
Overview
HOWTIAN is a global leader in
high-quality, plant-based ingredients that support better health and nutrition across industries. From food and beverage to supplements and pharmaceuticals, from home and personal care to animal nutrition and agriculture, we deliver functional, sustainable, and science-backed solutions that help brands improve everyday lives around the world.
Associates employed
Today, our business serves more than 80 countries across the globe, supported by over 1,000 associates, a world-class R&D center, and technical teams that partner directly with customers to bring ideas to life.
natural
premium
HOWTIAN, formerly known as Zhucheng Haotian Pharm Co., Ltd.,
has grown from a small inositol manufacturer into one of the world’s most trusted names in natural ingredients.
Since 1999,
we have been committed to unlocking the power of nature through vertically integrated sourcing, advanced technology, and a deep-rooted focus on innovation.
Through a vast network of partnerships
HOWTIAN seeks to create healthy, natural, and sustainable products that enrich the lives of people around the world.
about howtian
Our mission
To make natural health accessible for everyone by offering reliable, sustainable, and effective ingredient solutions backed by science and supported with care.

To turn this vision into reality, we have been working closely with our farming community and valued sourcing partners over the last few decades to build a vertically integrated supply chain that sustainably provides premium quality natural ingredients at virtually any scale.
about howtian
What we do
Agricultural Science
From proprietary seedling development to sustainable farming practices, we work closely with agricultural partners to optimize crop yield, quality, and resilience across our core ingredients, including stevia and inositol.
Global Product Development Support
Our Product Application and Technical Service teams work in close partnership with our customers, assisting with product formulation and optimization from ideation to execution. We have five development laboratories throughout the world — in Shanghai, Jakarta, Milan, New York, and Mexico — which offer tailored and localized support for our customers.
Patents & Ingredient Development
Year by year, we continue to increase our investment in ingredient research and development, enhancing our capabilities and overall product line. Utilizing new raw materials, we are constantly improving older products and introducing innovative solutions to address fast-changing marketplace needs. We have developed numerous bespoke solutions for beverage, dairy, baking, and confectionery applications in the food industry, as well as products for customers in the pharmaceutical and nutritional sectors. The breadth and depth of these development efforts have resulted in one of the industry’s leading patent portfolios.
Sustainable, Transparent Farming
Operating sustainably in our farming communities is one of our highest priorities. To this end, we collaborate closely with our farmers in several ways. First, we proactively educate on new developments, including high-yielding, proprietary varieties that can enable maximum efficiency. Secondly, we ensure that raw materials are always sourced through a professionally managed, transparent, and environmentally-friendly supply chain that delivers on our customers’ expectations.
about howtian
What We Do
Our Product Application and Technical Service teams work in close partnership with our customers, assisting with product formulation and optimization from ideation to execution. We have five development laboratories throughout the world — in Shanghai, Jakarta, Milan, New York, and Mexico — which offer tailored and localized support for our customers.
Operating sustainably in our farming communities is one of our highest priorities. To this end, we collaborate closely with our farmers in several ways. First, we proactively educate on new developments, including high-yielding, proprietary varieties that can enable maximum efficiency. Secondly, we ensure that raw materials are always sourced through a professionally managed, transparent, and environmentally-friendly supply chain that delivers on our customers’ expectations.
Year by year, we continue to increase our investment in ingredient research and development, enhancing our capabilities and overall product line. Utilizing new raw materials, we are constantly improving older products and introducing innovative solutions to address fast-changing marketplace needs. We have developed numerous bespoke solutions for beverage, dairy, baking, and confectionery applications in the food industry, as well as products for customers in the pharmaceutical and nutritional sectors. The breadth and depth of these development efforts have resulted in one of the industry’s leading patent portfolios.
We Are Howtian
about howtian
Our history
Explore the journey of HOWTIAN from humble beginnings to global leadership in natural health ingredients.

Founded
Xingmao Inositol Factory, the predecessor of HOWTIAN, is founded in the city of Zhucheng. Xingmao begins with an annual inositol production capacity of 100 tons.

ZCHT
Xingmao receives Drug Producing License and Good Manufacturing Practice (GMP) certificate. The company is renamed Zhucheng Haotian Pharm Co., Ltd. (ZCHT)

Expansion
The product mix is expanded, adding Baicalin. Inositol production capacity reaches 6,000 tons annually.

Stevia
ZCHT begins development of its first stevia product.

License
ZCHT obtains its Food Additive Manufacturer Permit.

SoPure™ Stevia Launch
ZCHT establishes a sales office in the United States. It also launches the SoPure™ Stevia brand.

PureQQ® Launch
ZCHT launches Pyrroloquinoline Quinone (PQQ) for health supplement applications under the brand name PureQQ®.
Certifications
ZCHT receives FDA and FAMI-QS Certifications.

#1 in Stevia
Dongtai Hirye Biotechnology starts operation, enabling total stevia production capacity to reach 8,000 tons. ZCHT becomes the largest stevia leaf processor & natural stevia extract manufacturer in the world.
HOWTIAN
The company changes its international corporate brand name from ZCHT to HOWTIAN.

Life Cycle Assessment
Comprehensive Life Cycle Assessment of SoPure stevia for sustainability

D-Glucuronolactone production
D-Glucuronolactone production starts with 2,000-ton annual capacity