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One of the World’s Leading Companies in Food,
Health & Nutritional Ingredients
One of the World’s Leading Companies in Food, Health & Nutritional Ingredients

about howtian

Overview

HOWTIAN is a global leader in

high-quality, plant-based ingredients that support better health and nutrition across industries. From food and beverage to supplements and pharmaceuticals, from home and personal care to animal nutrition and agriculture, we deliver functional, sustainable, and science-backed solutions that help brands improve everyday lives around the world.

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Associates employed

Today, our business serves more than 80 countries across the globe, supported by over 1,000 associates, a world-class R&D center, and technical teams that partner directly with customers to bring ideas to life.

natural

premium

HOWTIAN, formerly known as Zhucheng Haotian Pharm Co., Ltd.,

has grown from a small inositol manufacturer into one of the world’s most trusted names in natural ingredients. 

Since 1999,

we have been committed to unlocking the power of nature through vertically integrated sourcing, advanced technology, and a deep-rooted focus on innovation.

Through a vast network of partnerships

HOWTIAN seeks to create healthy, natural, and sustainable products that enrich the lives of people around the world.

about howtian

Our mission

To make natural health accessible for everyone by offering reliable, sustainable, and effective ingredient solutions backed by science and supported with care.

To turn this vision into reality, we have been working closely with our farming community and valued sourcing partners over the last few decades to build a vertically integrated supply chain that sustainably provides premium quality natural ingredients at virtually any scale.

about howtian

What we do

about howtian

What We Do

Agricultural Science
Agricultural Science
At our stevia seedling nurseries and contracted farms in China, we are continuously developing and breeding the best stevia varieties for use in diverse applications.
Product Application
Product Application

Our Product Application and Technical Service teams work in close partnership with our customers, assisting with product formulation and optimization from ideation to execution. We have five development laboratories throughout the world — in Shanghai, Jakarta, Milan, New York, and Mexico — which offer tailored and localized support for our customers.

Sustainable, Transparent Farming
Sustainable, Transparent Farming

Operating sustainably in our farming communities is one of our highest priorities. To this end, we collaborate closely with our farmers in several ways. First, we proactively educate on new developments, including high-yielding, proprietary varieties that can enable maximum efficiency. Secondly, we ensure that raw materials are always sourced through a professionally managed, transparent, and environmentally-friendly supply chain that delivers on our customers’ expectations.

Patents & Ingredient Development
Patents & Ingredient Development

Year by year, we continue to increase our investment in ingredient research and development, enhancing our capabilities and overall product line. Utilizing new raw materials, we are constantly improving older products and introducing innovative solutions to address fast-changing marketplace needs. We have developed numerous bespoke solutions for beverage, dairy, baking, and confectionery applications in the food industry, as well as products for customers in the pharmaceutical and nutritional sectors. The breadth and depth of these development efforts have resulted in one of the industry’s leading patent portfolios.

We Are Howtian

about howtian

Our history

Explore the journey of HOWTIAN from humble beginnings to global leadership in natural health ingredients.

1999
1999

Founded

Xingmao Inositol Factory, the predecessor of HOWTIAN, is founded in the city of Zhucheng. Xingmao begins with an annual inositol production capacity of 100 tons.

2004
2004

ZCHT

Xingmao receives Drug Producing License and Good Manufacturing Practice (GMP) certificate. The company is renamed Zhucheng Haotian Pharm Co., Ltd. (ZCHT)

2005 - 2008
2005 - 2008

Expansion

The product mix is expanded, adding Baicalin. Inositol production capacity reaches 6,000 tons annually.

2009
2009

Stevia

ZCHT begins development of its first stevia product.

2011
2011

License

ZCHT obtains its Food Additive Manufacturer Permit.

2012
2012

SoPure™ Stevia Launch

ZCHT establishes a sales office in the United States. It also launches the SoPure™ Stevia brand.

2013
2013

PureQQ® Launch

ZCHT launches Pyrroloquinoline Quinone (PQQ) for health supplement applications under the brand name PureQQ®.

2014
2014

Certifications

ZCHT receives FDA and FAMI-QS Certifications.

2017
2017

#1 in Stevia

Dongtai Hirye Biotechnology starts operation, enabling total stevia production capacity to reach 8,000 tons. ZCHT becomes the largest stevia leaf processor & natural stevia extract manufacturer in the world.

2021
2021

HOWTIAN

The company changes its international corporate brand name from ZCHT to HOWTIAN.

2023
2023

Life Cycle Assessment

Comprehensive Life Cycle Assessment of SoPure stevia for sustainability

2023
2023

D-Glucuronolactone production

D-Glucuronolactone production starts with 2,000-ton annual capacity